A website is the hub of a practice marketing activity in today’s world. Yet, did you know that only 4% of websites get 95% of the traffic on the internet?
Why is that? Is your website in that 4%? How do you get your website into that 4%?
Tune into this episode to find out!
This episode also features a clinical tip from Dr. Drew Link on Patient Education.
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Dr. Omer Reed once told Gary that Dentists are file cabinet millionaires. Why? It’s because if a patient doesn’t show up for additional treatment, they don’t follow up or do anything about it.
So you want to become a file cabinet millionaire? If NO is your answer, this episode is a must-listen for you.
Time Stamps
- 00:00:25 – Introduction to the episode
- 00:00:55 – Announcement on the Upcoming MBA Workshop
Today’s Clinical Tip
- 00:02:48 – Patient Education by Dr. Drew Link, DDS
Coaching In Action Segment
- 00:07:13 – Importance of keeping your website updated all the time.
- 00:09:47 – Naren talks about how fast things change when it comes to Digital Marketing.
- 00:10:59 – What are the 2 important aspects in Digital Marketing?
- 00:11:46 – What is the difference between form and function in a website?
- 00:15:03 – What are the 2 things that determine if your website is working?
- 00:17:34 – What percentage of websites get 95% of traffic?
- 00:18:39 – Tip Number 1
- 00:20:43 – Tip Number 2
- 00:23:21 – Tip Number 3
- 00:25:44 – Tip Number 4
- 00:26:36 – Tip Number 5
Q&A Segment
- 00:31:15 – Question Number 1 – I have a website that I am very proud of. However it is not ranking well on Google. What should I do?
- 00:35:24 – Question Number 2 – I am seeing more websites with 24 by 7 chat functions. Are these useful for dental websites?
- 00:36:51 – Question Number 3 – Gary I like your idea of having some testimonials on my website from doctor colleagues. However I don’t have many doctors as patients of mine. What can I do?
- 00:40:56 – Question Number 4 – You mentioned the 2 most important metrics to pay attention to are how many times I am seen on Google organically and how many keywords and phrases are ranking on page 1 of google. How do I get this information?
- 00:44:23 – Question Number 5 – How do I discover if I have duplicate content?
Resources
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!