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Episode 444

7 Specific Tips To Improve Your Search Engine Optimization (SEO) On Google

by Gary Takacs | July 15, 2020

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In this week’s episode, Gary Takacs shares seven specific tips on how to improve search engine optimization (SEO). Mastering SEO on Google is a road to attract quality new patients to a dental practice.

To create a thriving practice and become less insurance dependent, you need another source to get new patients, and that’s SEO and Google, according to Gary’s experience. Today, Google controls more than 90% of the search engine market.

Freebie 444

To create a thriving practice and become less insurance dependent, you need another source to get new patients, and that’s SEO and Google, according to Gary’s experience. Today, Google controls more than 90% of the search engine market.

Do you know that every day there are 6.6 billion searches on Google for goods and services? Google is the most preferred search engine and YouTube (which is also owned by Google) is the second most preferred search engine. Hence ranking on these is the key to increasing new patients.

To create a thriving practice and to become less insurance dependent, you need another source to get new patients and to do that, according to Gary the best source is SEO and Google.

If you want to know how much to spend on digital marketing and how PPO office insurance adjustment is costing you in marketing without your knowledge, listen to this week’s podcast and find out.

To create a thriving practice and to become less insurance dependent, you need another source for new patients, and to do that, according to Gary the best source is SEO and Google.

If you want to know how much to spend on digital marketing and how PPO office insurance adjustment is costing you in marketing without your knowledge, listen to this week’s podcast and find out.

In this episode, Gary Takacs will also share the

  • The 4-step process for you to get 5-star Google reviews
  • Three specific things that Google checks in your Google reviews that will influence your page ranking
  • Why are companies using artificial intelligence now?
  • Why are backlinks important?
  • Advantages of organic SEO over PPC
  • Why do websites need to be optimized for all devices?

So, listen to this episode to improve your Google search ranking.

ASK GARY SEGMENT

This week Gary answers the following questions:

  1. I appreciate Gary’s concept of replacing PPO adjustments with a comprehensive digital marketing program. However, I am in a city, and it is very difficult to get on page 1 of a Google search. Can I master digital marketing in my location, and if so where do I start?
  2. Gary, what is an appropriate marketing budget?
  3. I am currently ranked extremely low on a Google search but for keywords like dentist veneers etc. What can I do to get on page one?
  4.  I appreciate organic SEO, but isn’t it much quicker to pay for Google pay-per-click ads?
  5.  What is your opinion of social media ads?

Do you have a question you would like Gary to answer in the next episode’s Q&A Segment? Ask Gary now!

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Tune in to the podcast to learn seven specific tips to improve your search engine optimization (SEO) on Google and get your page ranked higher in search results so people can find you.

TIMESTAMPS

  • 00:26 – Introduction to today’s episode.
  • 01:03 – Announcements
  • 02:52 – Challenge Contest 50% off Thriving MBA Workshop
  • 05:26 – What is Dental Marketing?
  • 05:41 – What is the Number 1 search engine?
  • 06:21- What is the Number 2 search engine?
  • 06:41 – What is the number of searches in Google every day?
  • 08:58 – Why no one can know the Google ranking algorithm?
  • 09:31- Why are companies using artificial intelligence?
  • 10:07 – How does Google use artificial intelligence?
  • 10:37 – Example of how artificial intelligence works in Google search engines.
  • 11:30 – How was LifeSmiles ranked in Google before following these 7-tips?
  • 12:55 – Why is it important for websites to be optimized for all devices?
  • 13:41 – Tip Number 1
  • 14:40 – Tip Number 2
  • 15:16 – 3 things Google looks at in your reviews.
  • 16:27 – What are love letter reviews?
  • 17:17 – Tip Number 3
  • 17:39 – What is the purpose of online directories?
  • 18:40 – What will happen if the NAP is not consistent?
  • 20:26 – Tip Number 4
  • 21:43 – Why is it important to pay attention to Lighthouse score?
  • 22:02 – Tip Number 5
  • 23:49 – Why is EAT like the vetting process?
  • 26:26 – How does authority & trust influence in marketing like Robert Cialdini has written?
  • 27:44 – Tip Number 6?
  • 28:25 – What are backlinks?
  • 29:24 – Tip Number 7
  • 31:36- Recap of the 7-Tips
  • 32:29 – Two additional data collection tips from Naren
  • 34:39 – Q&A Segment
  • 35:06 – Q1 – I appreciate Gary’s concept of replacing PPO adjustments with a comprehensive digital marketing program. However, I am in a city, and it is very difficult to get on page 1 of a Google search. Can I master digital marketing in my location, and if so where do I start?
  • 36:18 – What is the ideal page ranking for mobile devices and desktops?
  • 38:05 – What is the 4-step process to get Google reviews?
  • 44:30 – Q2 – Gary, what is an appropriate marketing budget?
  • 45:01 – Why do the PPO office need to look into their insurance adjustments
  • 46:21 – What is a realistic marketing plan according to Gary/
  • 47:52 – Q3 – I am currently ranking very low on a Google search for various keywords like dentist veneers etc. What can I do to get on page one?
  • 49:30 – Why you should hire experts to handle digital marketing?
  • 51:00 – How does EKWA Marketing help Gary?
  • 55:43 – Q4 – I appreciate organic SEO, but isn’t it much quicker to pay for Google pay-per-click ads?
  • 57:11 – What are the advantages of organic SEO over PPC?
  • 59:48 – How long will it take to see results of SEO?
  • 1:00:19 – Q5 – What is your opinion on social media ads?

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Podcast Assistance by Jodey Smith, Rodecaster Expert Category: Thriving Dentist Show