Blog

Social Proof is Powerful!

In my last blog post I introduced the concept of the Net Promoter Score (NPS) as an extremely useful metric to measure the customer service experience in your practice. You determine your NPS by asking the simple question, ‘How likely is it that you would recommend our dental office to a friend or colleague on […]

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What is Your Net Promoter Score?

“Things that are measured, improve.” – Bill Bowerman (University of Oregon Track Coach) Bill Bowerman was absolutely right when he said, “Things that are measured, improve”. One of the topics of great importance in the dental profession is the topic of customer service. We all aspire to deliver excellent customer service, yet this is a […]

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The iPad in Your Practice

While we have a collection of some very impressive technology in our dental practice, perhaps one the most useful pieces of technology only cost $499. It’s, the iPad! This wonderful tool is amazing as a display device to show patients the digital photos we take as part of every new patient exam. Earlier this year […]

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Seven Recommendations for an Ideal Practice

Most of you know that Steve Jobs has had a significant influence on my life. I am currently reading his biography written by Walter Isaacson and thoroughly enjoying it. Certainly Steve Jobs was a complicated man with some flaws (like all of us), yet his innovative and creative spirit was truly remarkable. If you have […]

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Do More Whitening!

News FLASH……….People want whiter teeth! A recent survey in USA Today asked the following question; “What would you like to change about your smile?” 85% of the people surveyed said they wanted whiter teeth.  While most dental offices provide whitening services, very few offices are anywhere near their whitening potential. The information in this blog […]

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The Kodak Study

Over 25 years ago, I was introduced to a study commissioned by the Eastman Kodak Company. This study is worth revisiting today given the rising office overhead costs in dentistry today. One of the reasons why overhead is increasing is that your fees have not kept up with the rising costs of providing the care. […]

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Happy Patients!

Last week we received the following note from a patient: “You are an artist, not a dentist in my eyes!  Fantastic job and thank you very much.  You and your team have made this experience so enjoyable, that I don’t have a fear of coming to see “the dentist” anymore.  For years, I would have […]

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Six Goals for Your Radar Screen

When I first started in the dental profession someone wrote the book titled, How to Have the $100,000 Practice. Now, with inflation being what it is there are many speakers and consultants giving courses on how to have the $Million Dollar Practice, as if that achievement represents some sort of holy grail.  While the $Million […]

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Creating Value!

Perhaps the biggest challenge we have in dentistry is creating value for the care provided. People will pay for things they value and likewise, patients will keep appointments for the things they value. While there can be many reasons for cancellations and no-shows, at the most fundamental level the reason patients cancel or no-show appointments […]

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Missed Appointment Letter For Dentists

“You train people how to treat you.” -Dr. Phil Many dental offices are reporting that it is more difficult than ever to keep the schedule filled. Patients can be more likely today to cancel or fail their appointments. However it does not have to be this way! You can train your patients to value their […]

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