Blog

Lessons from Steve Jobs

“Life is either a daring adventure or nothing at all.” -Hellen Keller Yesterday, Steve Jobs announced his retirement as CEO of Apple. In his announcement, Steve indicated that he always said if there came a day when he could no longer meet his duties and expectations as Apple’s CEO, he would be the first to […]

Read More

Practical Photography Tips

Using photography for patient education is another strategy that will help your office thrive in a down economy. We have all heard the saying that a picture is worth 1,000 words and this concept is especially true when helping patients understand the condition of their teeth and why they might want to move forward with […]

Read More

Coach John Wooden as Your Mentor

Many of you may know that I am very fond of the late Coach John Wooden. He was an amazing man and he has been a mentor of mine for many years now. I have over 30 books in my library either written by or about Coach Wooden and I routinely re-read these books to […]

Read More

Marketing Mindset & Practice Identity

In an earlier blog post, I suggested the following 5 strategies to grow your practice in a soft economy: Make whitening a core element of your practice Develop a comprehensive marketing plan Use photography for patient education Get Serious about diagnosing and treating perio disease Design an effective new patient experience Let’s talk about marketing. […]

Read More

Direct Mail Creates Opportunities to Grow Your Practice

The reason I bought a dental practice is that I wanted a learning and teaching lab for my clients where I could test concepts and techniques and report my experiences. Here is an experience that happened this past Monday. A new patient in her early 50’s called our office after receiving a direct mail post […]

Read More

Whitening: Gateway to Doing More Ideal Dentistry

Recently, I wrote a blog post about five specific strategies that can help your practice grow in a soft economy. The first strategy I recommended was to make whitening a core element of your practice. In this blog post, I will provide more details. I am a firm believer that whitening is an under-utilized service […]

Read More

Attitude is EVERYTHING!

Last blog post I discussed five specific strategies to thrive in a soft economy. David Rice was kind enough to send me a message on facebook after reading my blog post. In his message, David wrote, “What’s helped our team is finding the positive opportunity…the negative outside world is not welcome in our office…” David […]

Read More

Five Strategies to Thrive in a Soft Economy

In my last blog post, I discussed the importance of creating a culture of growth in your practice. This culture of growth becomes the foundation to support a growing practice. With a culture established, now it’s time to grow! While the economy has presented some challenges recently, here are five specific strategies to not just […]

Read More

Culture Eats Strategy for Lunch!

One of the goals that I encourage my clients to embrace is to create a culture of growth. I am firming convinced that practices are either growing or declining. A practice that is staying the same is actually in a state of decline because of the effects of inflation and cost increases. Growth has been […]

Read More