Blog

Today we’re going to get very detailed, or as they like to say ‘in the weeds’ of our dental marketing plan here at my practice Life Smiles. We have a digital marketing plan with Ekwa Marketing, which consistently attracts 65 plus new patients to our practice every month. We’re a two-doctor dental practice, so if […]

Today I wanted to write about something that will come in very useful for our younger readers, especially if you’re bogged down with dental student loans. While even the most senior of my colleagues remember the time when they had student loans to repay, loans have now taken up a more pronounced role in the […]

Master Search Engine Optimization on Google, and there is no limit to the quality, new patients that you can attract to your practice! Why does Google matter so much? Consider the following: More than 90% of consumers use Google to search for local services providers. Google controls upwards of 90% of the SEO market. More […]

What is a conversion rate? Conversion rate is a term that we like to use for calls converted to appointments.  Sadly, in many dental offices, the dentist has no idea of what is going on. They think that marketing is not working.  What the doctor often does not know is that he/she is getting plenty […]

What is – assisted hygiene? It is the idea of using an assistant in your hygiene schedule.  There are Four KPIs for a hygiene driven practice. These four key performance indicators have to be in place if you are a hygiene driven practice.  A third of total office production coming from hygiene A daily production […]

Have you noticed that the staff members of your dental practice have been a tad less energetic and a tad less motivated in their work of late? This is quite natural as staff enthusiasm tends to ebb and rise at different periods in their careers.  How do you give them a little boost so that […]

As I am writing this blog post I am attending a CE course in Utah provided by Dr. PK Clark at his Whitecap Institute (www.whitecapinstitute.com). This is a week long course and it is providing a truly amazing experience for those attending. The attendees range in experience from a young Dentist who has been in […]

On occasion, I like to post a guest post on my blog from someone who has a message that I know you would appreciate. Today I am thrilled to publish a post by my friend Eddie Stephens (www.dentalcopywriter.com). He is Spot On with his comments about how to build your value as a Dental Professional. […]

If you have been a regular reader of this blog you know I am passionate about using whitening as a practice-building strategy. With the June wedding season on the horizon, now is a great time to promote whitening in your office. For some great tips on growing your whitening business during the wedding season, see […]

Recently the American Dental Association reported that in 2010 only 37% of the adults in the US visited the Dentist (http://www.ada.org/news/8366.aspx).  Ughhhh………We can do better than this. We need to do better than this! If you are reading this blog post, I suspect that you are as passionate about helping people have great oral health […]