Blog

The Hawthorne Effect is a psychological phenomenon referring to the concept that things that are measured improve. I am a firm believer in this concept in the dental practice. Here are 7 of the most important Key Performance Indicators (KPI’s) in a dental practice:

I recently conducted a survey of Dentists asking the following question; ‘What is your most pressing concern?’ The #1 answer by a significant margin was; more new patients. This blog post will provide a solution to help you gain more new patients. The solution is to get a mobile website, now. If you are reading […]

Lifelong learning is a key to having a thriving practice. One of the projects that I recommend to our clients is a project we call ‘Book Club’. Here’s how it works. You invite your team members to participate and dedicate a certain lunch hour each week to the book club. You buy every team member […]

I just returned from speaking at the Dentistry Show in Birmingham, England. It was a great conference attended by thousands of Dentists and Team Members who came from throughout the UK. A highlight of the trip was attending the Heart Your Smile fundraising event on Friday evening. Let me tell you more about the Heart […]

One of the best books I have ever read is Dale Carnegie’s, How to Win Friends and Influence People. I have a well-worn copy of this book in my library that I reread at least every six months. If you have never read this classic on human behavior, run don’t walk and read it now. […]

Today I interviewed my good friend Dr. Todd Franklin for my Thriving Dentist Show audio podcast. Todd practices in the town of Lodi, CA and he has created a very strong practice in an area hard hit by the economic downturn. His interview will air in a couple of weeks and you’ll love it. We […]

In this blog I have written a bit about marketing and how you can consistently attract quality new patients. Digital Marketing is the ‘shiny new thing’ in dental marketing and I am indeed excited about how technology can be used in your marketing efforts. However, in this blog post I am going old school by […]

On this Valentine’s Day, with thoughts of Love in the air, I have a simple question for you to think about. Do you LOVE dentistry? It has been my life’s work to study successful dental practices and I have noticed that a common denominator of many successful Dentists is that they absolutely love dentistry. Oh, […]

Many dental offices today are experiencing an epidemic of hygiene cancellations and no-shows. The world has changed. If you are still using your old recall system then you run the risk of being painfully out of touch today. Here are what thriving practices are doing today to reduce hygiene cancellations and no-shows.

Digital marketing is the future of dental marketing and that future is here today! People use their computers, smart phones. laptops and tablets to find goods and services today and you would be wise to make digital marketing a big part of your 2013 marketing plan. Here’s a partial list of components of a solid […]