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Get Some Passion about Whitening!


If you have been a regular reader of this blog you know that I am a huge advocate of whitening! I LOVE whitening because it is such a wonderful ‘Gateway Service’ to help patients take a greater interest in their teeth. My hygienists, Kelli and MaryEllen tell me that they often notice that patients brush better, floss more often and are more likely to keep their hygiene appointments after they whiten their teeth. Dr. Nielson notices that patients are more interested in restorative and elective treatment after patients whiten. It such a great practice builder!…………Then why is it that the average practice that offers whitening services only does an average of 1.2 whitening procedures per month? UGHHHH……Let me be blunt…..That is horrible!

There may be many reasons why offices provide so little whitening, but I think the real reason is that you have no passion behind whitening, it’s just another service in your laundry list of services. Recently, my good friend Dr. Ann Marie Gorczyca wrote a wonderful blog post about her experience with the Tres White product by Ultradent. I LOVE the passion that Dr. Gorczyca brought to her whitening experience and with her permission, I have reprinted her blog post below. Thanks Dr. Gorczyca for your passion and enthusiasm around whitening!

Where Do You tresWhiten Your Teeth?

RECENTLY, I PREPARED TO ATTEND the American Association of Dental Office Managers meeting in Scottsdale, Arizona. Knowing that I would be with colleagues, I needed to get prepared and whiten my teeth with Opalescence treswhite Supreme by Ultradent.

Being a busy orthodontist, wife, and soccer Mom, I have very little time to myself to whiten my teeth when I am not talking. I decided to bring a new box of Opalescence treswhite Supreme whitening trays by Ultradent to my hairdresser’s and whiten my teeth while under the dryer.

At Hair Salon 13 in Walnut Creek, California, I took out my new treswhite box of upper and lower whitening trays and explained to my hairdresser Nancy that I planned to whiten my teeth in the salon under the dryer. My hairdresser was fascinated and wanted a tray so I gave her one. Then the owner of the salon came over and wanted a tray also so I gave her one as well. The hair washer came over, the receptionist came over, and then other clients started asking for trays. Soon, all the trays were gone. Women started showing me their yellow teeth and asking for my business card. Others went on their iPads typing in treswhite Ultradent vowing they would ask their dentists for this wonderful product.

Interest in the salon shifted from my new hair style to how white my teeth would be in 20 minutes. My teeth turned out great (and so did my hairstyle). It’s that easy to whiten your teeth. It’s tres easy with treswhite by Ultradent.

Incidentally, we use the Tres White product in our office and love it! Here’s to helping your patients have the whitest, brightest smile possible. Keep Smiling!