Teeth whitening is a cosmetic procedure that involves the removal of stains and discoloration from teeth to improve their appearance. The procedure is safe, effective, and can be performed by dentists in their practice. Teeth whitening is one of the most popular cosmetic treatments worldwide, and its popularity continues to grow. This article will provide dentists with information on how they can use teeth whitening as a gateway service to attract new patients and increase revenue in their practice.
Take a shade match of your hygiene patient.
The first step in using teeth whitening as a gateway service is to take a shade match of your hygiene patient. The hygienist should take a shade match at the beginning of the hygiene appointment. This shade match should take about 15 seconds to take. The purpose of taking a shade match is to have a record of the patient’s current tooth color. Tooth color changes over time and tends to darken with age. Therefore, having a record of the patient’s current tooth color is essential in determining the effectiveness of teeth whitening treatment.
Show the patient their current tooth color.
Once the shade match is taken, the dentist should show the patient their current tooth color. The dentist should use a Vita shade guide, which is organized chromatically from dark to light. The dentist should organize the shade guide chromatically and then show the patient their current tooth color on the shade guide. The average adult American’s tooth color on the Vita shade guide is 3.5. Therefore, if the patient has never had their teeth whitened, their tooth color is likely to be 3.5. Most patients will underestimate their current tooth color and will express a desire to have whiter teeth. This is an excellent opportunity for the dentist to offer teeth whitening as a solution to the patient’s desire for whiter teeth.
Offer three forms of whitening in your practice.
It makes sense for dentists to offer three forms of whitening in their practice. A chair-side whitening option is one option that dentists can offer their patients. A popular chair-side whitening option is Phillips Zoom, which uses a lamp. The other two options dentists can offer their patients are custom trays that patients can use at home and a simple, inexpensive whitening product that is available in the dental office. Offering multiple whitening options provides patients with choices, and they are more likely to choose a treatment that fits their budget and lifestyle.
Explain the benefits of teeth whitening.
The dentist should explain the benefits of teeth whitening to the patient. Teeth whitening improves the appearance of teeth and gives patients more confidence in their smile. Whiter teeth can make patients look younger and more attractive. Additionally, teeth whitening can improve oral health. Patients who have undergone teeth whitening treatment are more likely to practice good oral hygiene to maintain their newly whitened teeth.
Market teeth whitening services.
The final step in using teeth whitening as a gateway service is to market teeth whitening services. Dentists can promote their teeth whitening services through their website, social media, and other advertising channels. They can offer teeth whitening specials and discounts to attract new patients. Additionally, dentists can educate their patients on the benefits of teeth whitening and how it can improve their appearance and oral health.
Teeth whitening is the ultimate gateway service for dentists. It is an easy and effective way to attract new patients and increase revenue in the practice. By taking a shade match of the hygiene patient, showing the patient their current tooth color, offering multiple whitening options, explaining the benefits of teeth whitening, and marketing teeth whitening services
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