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In this episode of The Thriving Dentist Show, Gary Takacs dives deep into the essential strategies for building a strong and lasting dental practice brand. Learn how to define your brand’s identity, deliver consistent and memorable patient experiences, and use digital marketing, particularly SEO, to boost your practice’s visibility. Gary also shares valuable tips on managing your online reputation to ensure your practice is trusted and respected. Whether you’re just starting out or looking to refine your brand, this episode offers practical insights to help your practice thrive.
Listen now to unlock actionable strategies for your dental practice!
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Timestamps
- 00:00:27 – Introduction
- 00:01:00 – Announcements
- 00:02:51 – Clinical tip by Dr. Gary Glassman on “5 Troubleshooting Tips for Reliable and Predictable Apex Locator Readings”
CIA Segment
- 00:07:01 – Building a strong dental practice brand
- 00:07:20 – Branding is more than just a logo
- 00:11:41 – Four branding points
- 00:15:01 – Brand is managing your online reputation
- 00:16:18 – How to use digital marketing to amplify your brand
Q&A Segment
- 00:22:56 – Q1 – I enjoy providing many types of dental treatment. What is the best way for me to choose a brand?
- 00:25:28 – Q2 – How do I ensure that my team consistently delivers a high-quality experience across all patient interactions?
- 00:27:15 – Q3 – I know that digital marketing has many options and costs associated with it. Can you comment on SEO versus Google Ads versus Social Media Ads?
- 00:32:40 – Q4 – What systems can I implement to create a seamless patient experience from the first contact to treatment?
Resources
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.