Before we focused on Digital Marketing, we used to pay 38% to dental insurance companies. Today, I spend less than 1.4% on Marketing and consistently attract 90+ New Patients every month!
Your Digital Marketing Plan should help Ideal New Patients do two specific things;
1) Help them find you!
2) Help them choose you!
You can do this by focusing on implementing the strategies given below within your Digital Marketing Plan.
Optimizing for Search Engines (SEO)
Rank better on Google & been seen for 10s & 100s of search terms each month!
Implement the 6 Principles of Persuasion within your marketing!
Maintain NAP Consistency
Grow the number of sites with consistent NAP information to be seen as a legitimate practice!
Implement Site Optimization
Improve your Google LightHouse Scores to provide a better site experience for patients!
Have Original Content
Content that meets Google Standards
Effective Reputation Management
Manage & Maintain Google My Business Profile while continuing to grow your Google Reviews!
Meet Google E.A.T Standards
Optimize your sites to showcase your Expertise, Authority & Trust to your patients!
Call Tracking Metrics & Review Performance
Track # of New Patient Calls, Track Call Conversion Quality metrics to track & monitor what is working and not in kept appointments!
We, dentists, are not marketing experts. It doesn’t make sense for you to spend time figuring it out and potentially compromising on providing dentistry, taking care of patients, and running our practice.
It is advisable to have a marketing company that you trust to take care of your marketing needs.
Make sure they are adept at implementing the areas outlined above.
If you’re already working with a marketing company, here’s a checklist you can use to assess the marketing prowess of them.
Speak to your marketing contact and spend some time truly understanding how they’re making an impact to help you in your efforts to get rid of insurance dependence at your practice!
We’ve used Ekwa’s Done-For-You Digital Marketing Solutions to help us with our marketing needs. They’re the reason how we were able to attract 80+ New Patients consistently in 2020.
Since 2021, we’ve consistently attracted 90+ New Insurance-Free Patients per month to date.
I’ve also recommended Ekwa to countless coaching clients of mine. Here are a few reviews from my Coaching Clients about their experience with Ekwa.
Select a time slot to discuss with Lila, Ekwa’s Marketing Director on how a Done-For-You Digital Marketing plan can help you achieve a thriving & profitable practice!
Our marketing team will spend 4 hours researching you and your competition online prior to this meeting to identify further opportunities on how Digital Marketing will help you grow your practice.