Digital Marketing in Dentistry:
Insurance Write Off As a Marketing Fee!

Marketing is meant to help you attract ideal new patients to your practice. These are patients who know, like, and trust you for you & your team. They chose your practice because they are interested in being provided with the best dental care possible.
There are often really only two reasons that highlight the importance of Digital Marketing for a dental practice!
#1

New Patients are the lifeblood of any dental practice!

#2

You need to reduce insurance dependency if you wish to achieve a thriving practice!

What does Dental Insurance have to do with Marketing?

Well, I’m glad you asked!

What role does Dental Insurance play at your practice?

It helps you attract patients to your practice! But at what cost?

  • You are attracting patients for the wrong reasons, i.e., they choose you because you are on their insurance plan, and as a result, they are less likely to consider ideal dentistry.
  • You are paying the Insurance company 38% to 44% per dollar you make from every insurance patient, forever!
  • The insurance company gives you the patient, and you pay them a “marketing fee,” which is written off as insurance adjustments.
The average dental practice today has a practice overhead of 80%.

The high-overhead is always due to being heavily insurance dependent.
Attracting new, insurance-driven patients by paying the Insurance Company 38% to 44% as a Marketing fee will not allow your practice to grow & thrive!

Replace Dental Insurance with a Digital Marketing Plan!

Before we focused on Digital Marketing, we used to pay 38% to dental insurance companies. Today, I spend less than 1.4% on Marketing and consistently attract 90+ New Patients every month!

Your Digital Marketing Plan should help Ideal New Patients do two specific things;

1) Help them find you!

2) Help them choose you!

You can do this by focusing on implementing the strategies given below within your Digital Marketing Plan.

Optimizing for Search Engines (SEO)

Rank better on Google & been seen for 10s & 100s of search terms each month!

Implement the 6 Principles of Persuasion within your marketing!
  • Reciprocity
  • Consistency
  • Social Proof
  • Authority
  • Liking
  • Scarcity
Maintain NAP Consistency

Grow the number of sites with consistent NAP information to be seen as a legitimate practice!

Implement Site Optimization

Improve your Google LightHouse Scores to provide a better site experience for patients!

Have Original Content

Content that meets Google Standards

Effective Reputation Management

Manage & Maintain Google My Business Profile while continuing to grow your Google Reviews!

Meet Google E.A.T Standards

Optimize your sites to showcase your Expertise, Authority & Trust to your patients!

Call Tracking Metrics & Review Performance

Track # of New Patient Calls, Track Call Conversion Quality metrics to track & monitor what is working and not in kept appointments!

A Digital Marketing Plan shouldn’t distract your focus from doing what you’re best at: Providing Dentistry!

We, dentists, are not marketing experts. It doesn’t make sense for you to spend time figuring it out and potentially compromising on providing dentistry, taking care of patients, and running our practice.

It is advisable to have a marketing company that you trust to take care of your marketing needs.

Make sure they are adept at implementing the areas outlined above.

If you’re already working with a marketing company, here’s a checklist you can use to assess the marketing prowess of them.

Speak to your marketing contact and spend some time truly understanding how they’re making an impact to help you in your efforts to get rid of insurance dependence at your practice!

The Digital Marketing Company that I use at my practice, LifeSmiles!

We’ve used Ekwa’s Done-For-You Digital Marketing Solutions to help us with our marketing needs. They’re the reason how we were able to attract 80+ New Patients consistently in 2020.

Since 2021, we’ve consistently attracted 90+ New Insurance-Free Patients per month to date.

I’ve also recommended Ekwa to countless coaching clients of mine. Here are a few reviews from my Coaching Clients about their experience with Ekwa.

Are you interested in learning how a Done-For-You Marketing Plan would help your practice reduce insurance dependence as well?

Schedule a Marketing Strategy Meeting with Lila,
Director of Marketing, Ekwa
Develop your own Done-For-You Digital Marketing plan and learn how you can achieve a thriving & profitable practice!

Select a time slot to discuss with Lila, Ekwa’s Marketing Director on how a Done-For-You Digital Marketing plan can help you achieve a thriving & profitable practice!

Our marketing team will spend 4 hours researching you and your competition online prior to this meeting to identify further opportunities on how Digital Marketing will help you grow your practice.

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