Patients see things differently than dentists. Often, what is important to dentists is not important to patients, and vice versa. This seems obvious, but dentists often have a blind spot when seeing things from a patient’s viewpoint.
Patients today think differently from 10 years ago, so it’s essential to understand how a patient thinks and acts today before finding a new dentist.
In this episode, Gary and Naren discuss things you need to have in place to attract new patients to your practice.
This episode also features a clinical tip from Dr. Omar Khaled Montaser on Managing deep canal splits.
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Omar Khaled Montaser – Managing Deep Canal Splits
Timestamps
Today’s Clinical Tip
- 00:03:42 – Omar Khaled Montaser on Managing deep canal splits.
Coaching In Action
- 00:10:01 – How could we get new patients to get connected with a practice today?
- 00:13:48 – What are the steps most patients take when finding a new dentist?
- 00:15:26 – Do patients still believe in recommendations?
- 00:17:24 – What is the difference between a Google Ad and organic SEO marketing?
- 00:19:43 – How do I show up on page one in Google search organically?
- 00:22:18 – How long does a potential new patient spend on a website?
- 00:23:11 – What are the 3 things a new patient is looking for on a website?
- 00:24:49 – How can you develop trust through a website within the short time a new patient spends on a website?
- 00:26:00 – How do you make a new patient like your practice when they visit your website?
Q&A Segment
- 00:29:00 – Question 1 – I am not getting any new patients from the internet. What are the common mistakes dentists make in 2022 when designing websites?
- 00:30:59 – Question 2 – You suggested the book ‘don’t make me think’, if someone wants to understand web design – who is the author again and what is the key message?
- 00:36:48 – Question 3 – My patients tend to second guess my treatment recommendations. Can you give me two ideas on how to get patients to trust me?
- 00:42:15 – Question 4 – I don’t even know if my marketing is working? How can I find out if it is or not?
Resources
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!