In today’s Coaching in Action segment, Gary and Naren discuss marketing and mastering the concept of ‘story’ in your brand and practice. See how 7 points of the story come together to make your dental practice successful.
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- 00:34 > Introduction to today’s episode
- 02:43 > Coaching in Action segment
- 04:23 > Naren’s definition of marketing
- 05:39 > ‘Story’ is timeless
- 07:30 > Why we need a story
- 12:24 > One: Every story has a main character; The Patient
- 16:26 > Young family, with growing children and mom as decision-maker
- 17:00 > Retired couples
- 17:19 > Individuals/Adults
- 17:51 > Young couple with no kids
- 19:27 > Two: The Character’s Problem; The villain
- 21:28 > The biggest Villain- Delta Dental and other insurance companies
- 26:37 > Three: The Guide; The Dentist
- 27:57 > Showing you really do care
- 30:10 > Reading your patients emotions
- 32:38 > Reviews; From Patients
- 34:06 > Doctor’s Choice Awards; reviews from other Doctors
- 34:53 > After photos
- 36:36 > Goal for 2020- Have the highest number of Google reviews than any other Dentist in your community
- 37:16 > Four: The Plan
- 39:28 > Some patients may need some persuasion
- 41:10 > Five: The Call to Action
- 44:29 > Six: Visualize Success
- 46:58 > Success for a dental patient
- 48:51 > Seven: Character Transformation
- 52:50 > Free Marketing Analysis with Ekwa Marketing
- 54:17 > One Day Thriving Dentist
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Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!