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Episode 419

How to Master The Concept of ‘Story’ in Your Practice

Host: Gary Takacs | Published Date: January 29, 2020 | Listening Time: 00:56:47

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In today’s Coaching in Action segment, Gary and Naren discuss marketing and mastering the concept of ‘story’ in your brand and practice. See how 7 points of the story come together to make your dental practice successful.

  • 00:34 > Introduction to today’s episode
  • 02:43 > Coaching in Action segment
  • 04:23 > Naren’s definition of marketing
  • 05:39 > ‘Story’ is timeless
  • 07:30 > Why we need a story
  • 12:24 > One: Every story has a main character; The Patient
  • 16:26 > Young family, with growing children and mom as decision-maker
  • 17:00 > Retired couples
  • 17:19 > Individuals/Adults
  • 17:51 > Young couple with no kids
  • 19:27 > Two: The Character’s Problem; The villain
  • 21:28 > The biggest Villain- Delta Dental and other insurance companies
  • 26:37 > Three: The Guide; The Dentist
  • 27:57 > Showing you really do care
  • 30:10 > Reading your patients emotions
  • 32:38 > Reviews; From Patients
  • 34:06 > Doctor’s Choice Awards; reviews from other Doctors
  • 34:53 > After photos
  • 36:36 > Goal for 2020- Have the highest number of Google reviews than any other Dentist in your community
  • 37:16 > Four: The Plan
  • 39:28 > Some patients may need some persuasion
  • 41:10 > Five: The Call to Action
  • 44:29 > Six: Visualize Success
  • 46:58 > Success for a dental patient
  • 48:51 > Seven: Character Transformation
  • 52:50 > Free Marketing Analysis with Ekwa Marketing
  • 54:17 > One Day Thriving Dentist

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Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
Connect with Gary Takacs on Linkedin
Podcast Assistance by Jodey Smith, Rodecaster Expert