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Episode 419

How to Master The Concept of ‘Story’ in Your Practice

by Gary Takacs | January 29, 2020

In today’s Coaching in Action segment, Gary and Naren discuss marketing and mastering the concept of ‘story’ in your brand and practice. See how 7 points of the story come together to make your dental practice successful.

  • 00:34 > Introduction to today’s episode
  • 02:43 > Coaching in Action segment
  • 04:23 > Naren’s definition of marketing
  • 05:39 > ‘Story’ is timeless
  • 07:30 > Why we need a story
  • 12:24 > One: Every story has a main character; The Patient
  • 16:26 > Young family, with growing children and mom as decision-maker
  • 17:00 > Retired couples
  • 17:19 > Individuals/Adults
  • 17:51 > Young couple with no kids
  • 19:27 > Two: The Character’s Problem; The villain
  • 21:28 > The biggest Villain- Delta Dental and other insurance companies
  • 26:37 > Three: The Guide; The Dentist
  • 27:57 > Showing you really do care
  • 30:10 > Reading your patients emotions
  • 32:38 > Reviews; From Patients
  • 34:06 > Doctor’s Choice Awards; reviews from other Doctors
  • 34:53 > After photos
  • 36:36 > Goal for 2020- Have the highest number of Google reviews than any other Dentist in your community
  • 37:16 > Four: The Plan
  • 39:28 > Some patients may need some persuasion
  • 41:10 > Five: The Call to Action
  • 44:29 > Six: Visualize Success
  • 46:58 > Success for a dental patient
  • 48:51 > Seven: Character Transformation
  • 52:50 > Free Marketing Analysis with Ekwa Marketing
  • 54:17 > One Day Thriving Dentist

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Resources

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DEFINITIVE GUIDE TO MASTER “STORY” IN YOUR PRACTICE

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Category: Thriving Dentist Show