If you are a regular listener of Thriving Dentist Show you may have listened to Show #31 with Dr. Dan Fischer as our guest who discussed the science of whitening. On this episode Gary shared some very specific techniques that will help you do more whitening in your practice. This is important because whitening helps patients take a greater interest in their teeth and often leads to more interest in restorative dentistry. That’s why Gary likes to make whitening a core element of your practice. By doing so you will be giving patients what they want and in turn, develop better patients in your practice. This show is designed to be very practical with information that you can immediately use in your office. You’ll also want to share this information with your team members since whitening is a team sport.
You talk about whitening as being a ‘Gateway Service’. What do you mean by that statement and why is whitening such a practice builder?
In your courses, you recommend 3 very specific things to do to grow the whitening component of any practice. What are those 3 techniques?
- Shade match
- Value Pricing
- Lifetime whitening
Share some tips you have learned to reduce sensitivity.
Any other whitening tips you would like to share with our listeners?
As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!