Developing a comprehensive marketing strategy to consistently attract quality new patients is a very important system for a Thriving Practice!
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Running time: 58:13In this interview, Gary invited his long-time friend, Mark Oborn, as a guest on the podcast to discuss the most effective marketing techniques. Gary considers Mark one of the brightest minds in dentistry on the topic of marketing!
In this Show, Gary and Mark discuss;
- Why the old school marketing approach of ‘spray and pray’ is so ineffective,
- the difference between a pull-style of marketing vs a push-style of marketing,
- how to market from the perspective of the patient,
- the importance of providing your potential patients with valuable information in your marketing communication,
- how to increase trust with your potential patients, how to reduce their risk,
- why email marketing is NOT dead,
- effective marketing funnels and a host of other strategies that will improve the effectiveness of your marketing.
You will especially be drawn to Mark’s ethical approach to dental marketing!
Links for the ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.utahvalleydentallab.com
Website for Gary’s New ‘Less Insurance Dependence’ podcast:
http://www.lessinsurancedependence.com
Link to the Less Insurance Dependence Podcast:
https://apple.co/2RBzoVf
Mark’s website:
http://www.markoborn.com
Best way to reach Mark:
https://www.markoborn.com/Letstalk.html
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!