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Episode 394

Lessons From a Dental Company Celebrating 100 Years in Business with Ann Steinbock

Host: Gary Takacs | Published Date: August 7, 2019 | Listening Time: 00:45:25

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According to US Census Data, less than one-half of one percent of businesses stay in business for 100 years! Very few Dental Companies can claim a 100 year History! Whip Mix is one of these elite Companies.

In this interview, Gary invited his friend Ann Steinbock, Whip Mix VP Marketing and Sales to share lessons on how they have successfully built a company to last. If you think Whip Mix is a gypsum model company you will be absolutely amazed at how they have evolved to be highly progressive and highly digital.

In this Show, Gary and Ann discuss;

  • How Prohibition inadvertently played a role is the starting of Whip Mix in 1919,
  • the role of articulators and occlusion in the Whip Mix product mix,
  • courses available from Whip Mix on digital dentures,
  • the coming evolution (and revolution!) in digital printing in dentistry,
  • 5 specific Leadership Lessons Ann has applied in learning how to lead a company with over 170 employees
  • (Listening, Make it their idea, Cross-Training, Transparency and Communication).

Ann is from the state of Kentucky and one of the things Kentucky is rightfully proud of is their tradition of distilling fine Bourbon Whiskey.

Ann concludes the interview with a discussion of Kentucky Bourbon and an invitation for you to visit Whip Mix and enjoy a sip of fine Kentucky Bourbon!

Link to the Less Insurance Dependence Podcast:

Ann’s Website:

Ann’s email address:

Below are two pdf documents about Whip Mix and their 100 Year History:



Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
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