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Episode 415

Make 2020 The Year You Master Marketing

Host: Gary Takacs | Published Date: January 1, 2020 | Listening Time: 01:03:37

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In today’s coaching in action session, Gary and Naren go in-depth on marketing and how you can improve the marketing aspect to transform your practice into a thriving one..

  • 00:37 > Introduction to this week’s episode
  • 01:15 > Live webinar: 10 elements of a thriving dental practice
  • 02:18 > Thriving Dentist MBA workshop
  • 05:47 > The lifeblood of your practice
  • 07:00 > LifeSmiles 2019 results
  • 09:22 > Successful and effective digital marketing
  • 11:00 > The importance of Google
  • 13:55 > SEO (Search Engine Optimization)
  • 17:44 > The importance of SEO for Dentists
  • 24:38 > On-site SEO
  • 25:00 > Off-Site SEO
  • 26:48 > Dr. Robert Cialdini- The backstory
  • 29:41 > The 6 principles of influence (in-depth)
  • 42:02 > The Google EAT update and what you need to know
  • 44:36 > YMYL = Your Money Your Life
  • 44:51 > E for Expertise- how to incorporate it
  • 45:31 > A for Authority- how to incorporate it
  • 46:17 > T for Trust- how to incorporate it
  • 47:17 > Reviews: The importance and how they can work for your practice
  • 49:37 > Getting a high number of reviews: how to achieve it
  • 57:10 > Ekwa VIP Platinum services

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Resources

JANUARY OFFER ONE-DAY MBA WORKSHOP WITH GARY TAKACS!

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FREE THRIVING DENTIST WEBINAR WITH GARY TAKACS!

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500$ OFF FOR MASTERING MARKETING WITH EKWA!

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BOOKS BY DR. ROBERT CIALDINI

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Goal: Set a goal to have the highest number of reviews in your area

LifeSmiles: www.lifesmilesdentalcare.com

Ekwa Marketing: www.ekwa.com/marketing-strategy-meeting-sales.html


Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
Connect with Gary Takacs on Linkedin
Podcast Assistance by Jodey Smith, Rodecaster Expert