In today’s coaching in action session, Gary and Naren go in-depth on marketing and how you can improve the marketing aspect to transform your practice into a thriving one..
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- 00:37 > Introduction to this week’s episode
- 01:15 > Live webinar: 10 elements of a thriving dental practice
- 02:18 > Thriving Dentist MBA workshop
- 05:47 > The lifeblood of your practice
- 07:00 > LifeSmiles 2019 results
- 09:22 > Successful and effective digital marketing
- 11:00 > The importance of Google
- 13:55 > SEO (Search Engine Optimization)
- 17:44 > The importance of SEO for Dentists
- 24:38 > On-site SEO
- 25:00 > Off-Site SEO
- 26:48 > Dr. Robert Cialdini- The backstory
- 29:41 > The 6 principles of influence (in-depth)
- 42:02 > The Google EAT update and what you need to know
- 44:36 > YMYL = Your Money Your Life
- 44:51 > E for Expertise- how to incorporate it
- 45:31 > A for Authority- how to incorporate it
- 46:17 > T for Trust- how to incorporate it
- 47:17 > Reviews: The importance and how they can work for your practice
- 49:37 > Getting a high number of reviews: how to achieve it
- 57:10 > Ekwa VIP Platinum services
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Resources
Goal: Set a goal to have the highest number of reviews in your area
LifeSmiles: www.lifesmilesdentalcare.com
Ekwa Marketing: www.ekwa.com/marketing-strategy-meeting-sales.html
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.
As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
