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Episode 415

Make 2020 The Year You Master Marketing

by Gary Takacs | January 1, 2020

In today’s coaching in action session, Gary and Naren go in-depth on marketing and how you can improve the marketing aspect to transform your practice into a thriving one..

  • 00:37 > Introduction to this week’s episode
  • 01:15 > Live webinar: 10 elements of a thriving dental practice
  • 02:18 > Thriving Dentist MBA workshop
  • 05:47 > The lifeblood of your practice
  • 07:00 > LifeSmiles 2019 results
  • 09:22 > Successful and effective digital marketing
  • 11:00 > The importance of Google
  • 13:55 > SEO (Search Engine Optimization)
  • 17:44 > The importance of SEO for Dentists
  • 24:38 > On-site SEO
  • 25:00 > Off-Site SEO
  • 26:48 > Dr. Robert Cialdini- The backstory
  • 29:41 > The 6 principles of influence (in-depth)
  • 42:02 > The Google EAT update and what you need to know
  • 44:36 > YMYL = Your Money Your Life
  • 44:51 > E for Expertise- how to incorporate it
  • 45:31 > A for Authority- how to incorporate it
  • 46:17 > T for Trust- how to incorporate it
  • 47:17 > Reviews: The importance and how they can work for your practice
  • 49:37 > Getting a high number of reviews: how to achieve it
  • 57:10 > Ekwa VIP Platinum services

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Resources

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500$ OFF FOR MASTERING MARKETING WITH EKWA!

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A GUIDE TO DR. ROBERT CIALDINI’S INFLUENCE PRINCIPLES

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BOOKS BY DR. ROBERT CIALDINI

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Goal: Set a goal to have the highest number of reviews in your area

LifeSmiles: www.lifesmilesdentalcare.com

Ekwa Marketing: www.ekwa.com/marketing-strategy-meeting-sales.html


Category: Thriving Dentist Show