In today’s coaching in action session, Gary and Naren go in-depth on marketing and how you can improve the marketing aspect to transform your practice into a thriving one..
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- 00:37 > Introduction to this week’s episode
- 01:15 > Live webinar: 10 elements of a thriving dental practice
- 02:18 > Thriving Dentist MBA workshop
- 05:47 > The lifeblood of your practice
- 07:00 > LifeSmiles 2019 results
- 09:22 > Successful and effective digital marketing
- 11:00 > The importance of Google
- 13:55 > SEO (Search Engine Optimization)
- 17:44 > The importance of SEO for Dentists
- 24:38 > On-site SEO
- 25:00 > Off-Site SEO
- 26:48 > Dr. Robert Cialdini- The backstory
- 29:41 > The 6 principles of influence (in-depth)
- 42:02 > The Google EAT update and what you need to know
- 44:36 > YMYL = Your Money Your Life
- 44:51 > E for Expertise- how to incorporate it
- 45:31 > A for Authority- how to incorporate it
- 46:17 > T for Trust- how to incorporate it
- 47:17 > Reviews: The importance and how they can work for your practice
- 49:37 > Getting a high number of reviews: how to achieve it
- 57:10 > Ekwa VIP Platinum services
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Resources
Goal: Set a goal to have the highest number of reviews in your area
LifeSmiles: www.lifesmilesdentalcare.com
Ekwa Marketing: www.ekwa.com/marketing-strategy-meeting-sales.html
Podcast Assistance by Jodey Smith, Rodecaster Expert Category: Thriving Dentist Show
