Episode 514

Mastering Digital Marketing in 2022 and Beyond

Host: Gary Takacs | Published Date: November 17, 2021 | Listening Time: 00:50:24

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This is part 1 of a 2 part episode. In this episode, Gary and Naren talk about specific things you need to do to master digital marketing in 2022 and beyond.

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Dental digital marketing is about two things;

  1. It’s about helping your ideal patients find you
  2. It’s about giving them a reason to choose you.

Tune into this episode to learn how you can do digital marketing to help your ideal patients find you.

Time Stamps

  • 00:00:26 – Introduction to the episode
  • 00:00:53 – Announcement on the upcoming Masterclass

Today’s Clinical Tip

  • 00:02:33 – Things to consider before resigning from PPO plans by Nikki Green, DDS

Coaching In Action

Q&A Segment

  • 00:34:27 Question 1 – I feel like I am held captive by my current marketing company? If I switch marketing companies will I loose the Google Juice I have?
  • 00:38:39 – Question 2 – I am beginning to understand this detail around NAP. I googled myself and found listings online for me when I was an associate dentists years ago in a different practice. Now I own my own practice. How do I correct those old listings so I have consistent NAP information?
  • 00:41:17 – Question 3 – I know in ekwa’s marketing strategy meeting, Lila Stone spends about 6 hours to prepare. She looks at the competition and the practice. How often do you find duplicate content issues on a dentist’s website?
  • 00:46:24 – Question 4 – How can I learn about my google lighthouse scores for my website pages?


Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
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Podcast Assistance by Jodey Smith, Rodecaster Expert
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