Episode 405

Sucktember

Host: Gary Takacs | Published Date: October 23, 2019 | Listening Time: 01:02:02

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In today’s Thriving Dentist Podcast show, Gary and his co-host Naren Arulrajah discuss seasonality in practice and how you can avoid a negative season, be proactive and not have any down cycles or future Sucktembers in your practice.

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  • 00:36 > Introduction to the episode
  • 02:30 > The snowball effect on Social Media
  • 03:06 > The mindset and how it can spread to team members
  • 05:09 > The many excuses of ‘why’ certain months are not going to be good
  • 07:25 > The Myth: September is ALWAYS bad
  • 10:50 > The many low seasons in a dental practice
  • 13:22 > Proactive marketing in preparation for low seasons
  • 18:49 > The 2009 outbreak of failed practices
  • 25:06 > The can-do vs can’t-do mindset
  • 26:29 > Same day dentistry opportunities
  • 34:17 > Patients with insurance benefits
  • 37:20 > Getting the fundamentals right
  • 37:47 > What is marketing?
  • 40:14 > Getting people to know you on Google
  • 43:55 > What does Google look for?
  • 46:05 > Getting people to trust you
  • 47:20 > Dr. Robert Cialdini and the 6 Principles

Resources:

Free Marketing Strategy Review Meeting: 
https://www.thrivingdentist.com/mastering-dental-marketing/

Check out the latest Less Insurance Dependence podcast episode – “Google EAT Update” on iTunes & Stitcher & share your thoughts with us!

Life Smiles: https://www.lifesmilesdentalcare.com/

Get Less Insurance Dependent with Gary Takacs: www.lessinsurancedependence.com

Connect with Naren Arulrajah
Website: www.ekwa.com
Email: Naren@ekwa.com


Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
Connect with Gary Takacs on Linkedin
Podcast Assistance by Jodey Smith, Rodecaster Expert