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Episode 405

Sucktember

by Gary Takacs | October 23, 2019

In today’s Thriving Dentist Podcast show, Gary and his co-host Naren Arulrajah discuss seasonality in practice and how you can avoid a negative season, be proactive and not have any down cycles or future Sucktembers in your practice.

Download Transcript
  • 00:36 > Introduction to the episode
  • 02:30 > The snowball effect on Social Media
  • 03:06 > The mindset and how it can spread to team members
  • 05:09 > The many excuses of ‘why’ certain months are not going to be good
  • 07:25 > The Myth: September is ALWAYS bad
  • 10:50 > The many low seasons in a dental practice
  • 13:22 > Proactive marketing in preparation for low seasons
  • 18:49 > The 2009 outbreak of failed practices
  • 25:06 > The can-do vs can’t-do mindset
  • 26:29 > Same day dentistry opportunities
  • 34:17 > Patients with insurance benefits
  • 37:20 > Getting the fundamentals right
  • 37:47 > What is marketing?
  • 40:14 > Getting people to know you on Google
  • 43:55 > What does Google look for?
  • 46:05 > Getting people to trust you
  • 47:20 > Dr. Robert Cialdini and the 6 Principles

Resources:

Free Marketing Strategy Review Meeting: 
https://www.thrivingdentist.com/mastering-dental-marketing/

Check out the latest Less Insurance Dependence podcast episode – “Google EAT Update” on iTunes & Stitcher & share your thoughts with us!

Life Smiles: https://www.lifesmilesdentalcare.com/

Get Less Insurance Dependent with Gary Takacs: www.lessinsurancedependence.com

Connect with Naren Arulrajah
Website: www.ekwa.com
Email: Naren@ekwa.com


Category: Thriving Dentist Show