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Episode 405


Host: Gary Takacs | Published Date: October 23, 2019 | Listening Time: 01:02:02

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In today’s Thriving Dentist Podcast show, Gary and his co-host Naren Arulrajah discuss seasonality in practice and how you can avoid a negative season, be proactive and not have any down cycles or future Sucktembers in your practice.

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  • 00:36 > Introduction to the episode
  • 02:30 > The snowball effect on Social Media
  • 03:06 > The mindset and how it can spread to team members
  • 05:09 > The many excuses of ‘why’ certain months are not going to be good
  • 07:25 > The Myth: September is ALWAYS bad
  • 10:50 > The many low seasons in a dental practice
  • 13:22 > Proactive marketing in preparation for low seasons
  • 18:49 > The 2009 outbreak of failed practices
  • 25:06 > The can-do vs can’t-do mindset
  • 26:29 > Same day dentistry opportunities
  • 34:17 > Patients with insurance benefits
  • 37:20 > Getting the fundamentals right
  • 37:47 > What is marketing?
  • 40:14 > Getting people to know you on Google
  • 43:55 > What does Google look for?
  • 46:05 > Getting people to trust you
  • 47:20 > Dr. Robert Cialdini and the 6 Principles


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Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
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