Episode 11

Mastering Mobile with Al Ferretti of MakingMobi.com with Al Ferretti

Host: Gary Takacs | Published Date: February 22, 2012 | Listening Time: 00:38:21

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Dental practices are neatly dividing into two camps. In one camp are the dental offices that are THRIVING. In the other camp are dental offices that are struggling. One of the main factors differentiating the two camps is that dental offices that are THRIVING have figured out how to consistently attract quality new patients in any economy. Gary has coined the term ‘Digital Marketing’ to define how dentists can use 21st Century technology as part of their comprehensive marketing plan. This Digital Marketing really is the new frontier that Dentists must master if they are to thrive today. This show addresses this topic with a special guest who is an authority on mobile technology. This topic is critically important and we are so were were fortunate to have Al Ferretti as our special guest on this show to help you understand and master the world of mobile marketing.

Running time 38:21

Mobile marketing is such a cool subject because we all have user experience. I would confidently make an educated guess that nearly every listener of this show uses a smart phone, likely an iPhone or android-driven phone. Think how invaluable that device is in your life! It is way more than a phone. It is essentially a computer in your pocket. In this show, Al helps you understand why mobile marketing is so important and how you can use this new technology to market your practice to attract the right new patients. Al also discusses how to use mobile with your existing patients as a powerful interactive tool. You are in for a real treat with our content today! With over 16 years of experience as an internet marketing specialist, Al brings a wealth of knowledge and experience to our conversation.

Find Al Ferretti at Http://www.makingmobi.com

People will do business with people they know, like and trust.
The internet has become more social so you have to engage with your audience in a personal way.


Five reasons to go mobile

  1. Explosion of smart phone users vs. Computer users 5-1.
  2. People that use mobile devices are searching. 30% of searches are done from a mobile device. 90% of mobile users have used their phone for a local search.
  3. Mobile users take action. 44% of users who conducted a search on their mobile device and contacted the service took action.
  4. Mobile friendly web sites load six times faster than a traditional site.
  5. Improves your search ranking.

Find the special offer at http://www.MakingMobi.com/Gary

Normal price is $597 – Listeners of The Thriving Dentist Show get $200 off ($397). Call 763-438-1162 for that deal!

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Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
Connect with Gary Takacs on Linkedin
Podcast Assistance by Jodey Smith, Rodecaster Expert