As the author of three books, Erik Deckers is a real-world authority on the subject of content marketing.
In this interview Erik and Gary discuss how content marketing can benefit a dental practice and how a blog is an important element of your digital marketing plan. Erik also shares his wisdom on the subject of local Search Engine Optimization (SEO) and why SEO is such a critical skill to master. The interview concludes with Erik sharing some great tips on how to turbo charge your social media efforts. You may have heard it said that, ‘Content is King’ and after this interview you’ll understand precisely why this is so true!
Three books written by Erik Deckers:
- Branding Yourself: How to use Social Media to Invent or Reinvent Yourself
- NoBS Social Media: The All-Business, No Hype Guide to Social Media Marketing
- The Owned Media Doctrine
Erik’s website: www.problogservice.com
Erik’s email address: firstname.lastname@example.org
Podcast Assistance by Jodey Smith, Rodecaster Expert Category: Marketing