Marketing is a skill set that has become imperative if you are to have a Thriving practice. Online or digital marketing has become even more important today with the rising use of smart phones and other mobile technology that places access to the internet in everyone’s purse or wallet.
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Running Time: 51:47 minFor many people, ‘Google’ is now a verb; when searching for a product or service the first activity is to ‘Google’ it! In this content-filled interview, Gary discusses online marketing tips with his friends Richard Train and Rebecca Buscemi. In this Show they discuss; how online dental marketing has evolved and what is most effective today, the acronym EFCTT which stands for Energy, Flexibility, Creativity, Time and Tenacity and why this acronym is your key to online marketing success, how to measure your social media and website success, why every Dentist needs to use Google Analytics, and a host of other online marketing tips.
Richard and Rebecca’s Website: www.ezdentalpracticemarketing.com
Richard’s email address: richard@ezdentalpracticemarketing.com
Rebecca’s email address: rebecca@ezdentalpracticemarketing.com
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Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!