This Thriving Dentist interview is all about the psychology of marketing. Robert Cialdini is considered by many experts to be the one of the greatest marketing authorities of all time.
He has written two New York Times best selling books; Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. Gary has been a student of Robert Cialdini for many years and he is thrilled to bring Naren Arulrajah as his guest on this Thriving Dentist Show episode. Naren has successfully applied the concepts of Robert Cialdini to the dental profession. In this Show, Gary and Naren discuss; Robert Cialdini’s 6 principles of persuasion, how these principles relate to social proof, the concept of pre-suasion and how to specifically apply pre-suasion techniques to grow a dental practice, how to create a culture of reciprocity among your patients, the four core concepts of time, money, purpose & relationships and how these concepts relate to your marketing plan. You will really appreciate how Naren has adapted these timeless concepts to the dental profession!
Link to Naren’s The Growing Dentist podcast:
Naren’s Email Address:
As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!