This Thriving Dentist interview is all about the psychology of marketing. Robert Cialdini is considered by many experts to be the one of the greatest marketing authorities of all time.
Podcast: Play in new window | Download
Running time: 60:32 minutesHe has written two New York Times best selling books; Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. Gary has been a student of Robert Cialdini for many years and he is thrilled to bring Naren Arulrajah as his guest on this Thriving Dentist Show episode. Naren has successfully applied the concepts of Robert Cialdini to the dental profession. In this Show, Gary and Naren discuss; Robert Cialdini’s 6 principles of persuasion, how these principles relate to social proof, the concept of pre-suasion and how to specifically apply pre-suasion techniques to grow a dental practice, how to create a culture of reciprocity among your patients, the four core concepts of time, money, purpose & relationships and how these concepts relate to your marketing plan. You will really appreciate how Naren has adapted these timeless concepts to the dental profession!
Link to Naren’s The Growing Dentist podcast:
http://www.growingdentist.com
Gary was a guest on Naren’s podcast for two separate interviews.
Here are the links to those interviews:
Interview #1: http://bit.ly/GrowingDentist1
Interview #2: http://bit.ly/GrowingDentist2
Naren’s Website:
http://www.ekwa.com
Naren’s Email Address:
naren@ekwa.com
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.