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Episode 432

What Thriving Dentists Are Doing NOW With Marketing

Host: Gary Takacs | Published Date: April 22, 2020 | Listening Time: 01:07:28

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In today’s episode, Gary and Naren discuss what dentists are currently doing now with their marketing during the COVID-19 pandemic. Gary and Naren also go in-depth on marketing fundamentals, Google and Cialdini’s principles.

  • 00:37 > Introduction to today’s episode
  • 00:48 > Live Stream Thriving Dentist One Day MBA
  • 04:40 > Coaching in Action Segment
  • 04:49 > Mindsets that thriving successful dental practices are embracing
  • 05:40 > Low overhead practice
  • 06:50 > PPE Personal Protective Equipment
  • 09:36 > Patients that chose you
  • 11:22 > What technology says to the patient
  • 15:14 > Marketing fundamentals
  • 15:51 > What is marketing?
  • 17:40 > Google SEO and Google Maps
  • 20:20 > Organic vs. Ads
  • 25:23 > NAP: Name, Address, Phone Number
  • 28:31 > Google EAT: Expertise, Authority, Trust
  • 32:06 > Google Lighthouse Score
  • 33:28 > Google Backlinks
  • 35:07 > Dr. Robert Cialdini
  • 35:53 > Cialdini’s 6 Principles of influence
  • 43:38 > Virtual consults
  • 50:18 > Thriving Dentist Q&A Segment
  • 50:37 > What should I NOT be doing from a marketing standpoint?
  • 52:35 > How do I track my marketing?
  • 54:56 > How do I make the most out of every call?
  • 57:35 > Done for you marketing system, is there anything you do to help with that?

Resources


Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
Connect with Gary Takacs on Linkedin
Podcast Assistance by Jodey Smith, Rodecaster Expert