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Episode 432

What Thriving Dentists Are Doing NOW With Marketing

by Gary Takacs | April 22, 2020

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In today’s episode, Gary and Naren discuss what dentists are currently doing now with their marketing during the COVID-19 pandemic. Gary and Naren also go in-depth on marketing fundamentals, Google and Cialdini’s principles.

  • 00:37 > Introduction to today’s episode
  • 00:48 > Live Stream Thriving Dentist One Day MBA
  • 04:40 > Coaching in Action Segment
  • 04:49 > Mindsets that thriving successful dental practices are embracing
  • 05:40 > Low overhead practice
  • 06:50 > PPE Personal Protective Equipment
  • 09:36 > Patients that chose you
  • 11:22 > What technology says to the patient
  • 15:14 > Marketing fundamentals
  • 15:51 > What is marketing?
  • 17:40 > Google SEO and Google Maps
  • 20:20 > Organic vs. Ads
  • 25:23 > NAP: Name, Address, Phone Number
  • 28:31 > Google EAT: Expertise, Authority, Trust
  • 32:06 > Google Lighthouse Score
  • 33:28 > Google Backlinks
  • 35:07 > Dr. Robert Cialdini
  • 35:53 > Cialdini’s 6 Principles of influence
  • 43:38 > Virtual consults
  • 50:18 > Thriving Dentist Q&A Segment
  • 50:37 > What should I NOT be doing from a marketing standpoint?
  • 52:35 > How do I track my marketing?
  • 54:56 > How do I make the most out of every call?
  • 57:35 > Done for you marketing system, is there anything you do to help with that?

Resources


Podcast Assistance by Jodey Smith, Rodecaster Expert Category: Thriving Dentist Show