Episode 654

When Should I Add Additional Marketing Activities Along with Organic SEO?

Host: Gary Takacs | Published Date: July 24, 2024 | Listening Time: 0:40:02

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Welcome to The Thriving Dentist Podcast! In this must-listen episode, we dive deep into the ultimate marketing question: “When Should I Add Additional Marketing Activities Along with Organic SEO?” Discover if organic SEO alone can sustain your practice, the perfect number of new patients for solo dentists, and how to master your ROI calculations. Plus, we’ll explore the power of live events, Google PPC, social media, radio ads, and direct mail. Tune in for valuable guidance to supercharge your marketing strategy and watch your practice thrive!

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    Timestamps

    • 00:00:27 – Introduction
    • 00:01:10 – Announcements
    • 00:02:40 – Clinical Tip by Dr Amanda Wilson, “Master Invisalign: 3 Hacks for Perfect Smiles & Saved Time”

    Q&A Segment

    • 00:09:15 – Q1 – Is it viable to only use organic SEO for marketing?
    • 00:14:11 – Q2 – As a solo dentist practice, what is the appropriate number of new patients every month?
    • 00:17:47 – Q3 – I have learned about calculating ROI (return on investment). How much would I be willing to spend to attract a new patient?
    • 00:24:07 – Q4 – What about live-in-person events?
    • 00:28:53 – Q5 – Thoughts on Google Pay Per Click?
    • 00:31:01 – Q6 – Should a social media presence be part of my comprehensive marketing plan?
    • 00:34:41 – Q7 – What do you think about radio ads?
    • 00:36:22 – Q8 – Is Direct Mail still viable?

    Resources

    Grow your practice with high-quality patients using high-quality marketing tools.

    More About EKWA Marketing!

    Thriving Dentist Coaching
    Learn how to create a thriving dental practice step by step by joining the Thriving Dentist Coaching sessions.

    More Information On Coaching!


    Gary Takacs

    Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

    As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

    More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
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    Podcast Assistance by Jodey Smith, Rodecaster Expert