Strategic Approaches to do more High-Value Dentistry
The real key to adding high value to your services is to provide the services you enjoy doing.
Have an intentional practice - Do more of what you love
Jim Collins mentions in his book, Good to Great, the importance of intention and having a to-do list. He points out that every time you make a to-do list, you should have a parallel list called the stop-doing list; to free up time to do more of what you want to do.
Once you've decided what service you want to provide. you need to attract these cases into your practice.
Here's how you can do that:
You likely already have patients in your practice who could benefit from these services - start there.
Develop your confidence in delivering those services!
Once you gain the confidence to do this, work on your SEO
The goal is to get on page 1 organically.
A resource that can help you with this is Ekwa Marketing
Interesting Fact: When someone reaches your website naturally, they spend six times more time exploring it. On the other hand, people who find your website through advertisements only stay for about 15 seconds on average.