The term Girl Boss was coined by Sophia Amoruso, the Founder and CEO of the Nasty Gal Fashion Empire. Her book is titled #GirlBoss. Sophia’s definition of a Girl Boss is someone who has big dreams and is wiling to work hard.
Running Time: 60:58 minutes
In this Thriving Dentist Show Gary interviews his friend Julia Yelevich. Julia has an extensive background on Wall Street and she has applied what she learned on Wall Street to the dental profession. Julia was just voted one of the Top 25 Women in Dentistry in 2017 by Dental Products Report and she certainly fits the definition of Girl Boss as someone who has big dreams and is willing to work hard in the dental profession! In this Show, Gary and Julia discuss; how Julia came to discover the dental profession, Wall Street concepts Julia has adapted to dentistry, some effective ‘growth hacks’ Julia has used in her practice, how she has created a unique customer journey that provides a powerful point of differentiation, Lean 6 Sigma efficiency concepts adapted to dentistry, how to avoid being perceived as a commodity and the interview concludes with a discussion of pricing concepts and how your fees relate to Market Positioning. You will enjoy Julia’s experience in business and how she has successfully applied her business experience in dentistry and you will truly appreciate the energy and excitement that Julia brings to our profession.
Podcast Assistance by Jodey Smith, Rodecaster Expert Category: Marketing