Episode 263

How to Compete with the ‘Big Boys’ by Mastering Digital Marketing with Jon Nelson

Host: Gary Takacs | Published Date: February 1, 2017 | Listening Time: 1:03:39

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Many Dentists are concerned about how to compete with the big corporate practices and DSO’s.

Running Time: 63:39 minutes

In this Thriving Dentist Show, Gary interviews his friend Jon Nelson on exactly how Dentists can successfully compete with the corporate offices and DSO’s by mastering digital marketing. Gary and Jon discuss; The fascinating story of how Jon came to appreciate the dental profession, why digital directories are so important, the concept of data suppression, the power of micro sites, new data showing what percentage of new dental patients find a Dentists via their smart phone, why strategic paid search should be part of every Dentists digital marketing plan, appropriate marketing budget and how to measure the success of your marketing campaigns. Dan is a brilliant resource and your will enjoy his wisdom and recommendations!

Link to the Race & Learn Event hosted by Gary Takacs and Gary Kadi.
March 17& 18 in Phoenix, AZ
www.nextlevelpractice.com/gearup

Jon’s website:
www.mygoodr.com

Jon’s email address:
nelson@mygoodr.com

Link to Jon’s resource about this interview:
www.mygoodr.com/thriving.pdf

Link to receive a Free Directory Scan showing you your current status in the digital dental directories (this is super cool!):
www.mygoodr.com/scan


Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
Connect with Gary Takacs on Linkedin
Podcast Assistance by Jodey Smith, Rodecaster Expert
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