Blog

New Flash: People want whiter teeth! A recent USA survey reported that 85% of respondents said they wanted whiter teeth when asked what they would change about their smile. Embracing whitening is an excellent strategy to grow your practice today. Here are the top 5 ways to grow your whitening business:

We have all heard the saying that we should not judge a book by its cover. This concept applied to dentistry is that we should not judge our patient’s ability to accept and pay for ideal dental treatment. This concept of not pre-judging was proven again just last week in my own practice. A couple […]

The Hawthorne Effect is a psychological phenomenon referring to the concept that things that are measured improve. I am a firm believer in this concept in the dental practice. Here are 7 of the most important Key Performance Indicators (KPI’s) in a dental practice:

I recently conducted a survey of Dentists asking the following question; ‘What is your most pressing concern?’ The #1 answer by a significant margin was; more new patients. This blog post will provide a solution to help you gain more new patients. The solution is to get a mobile website, now. If you are reading […]

Lifelong learning is a key to having a thriving practice. One of the projects that I recommend to our clients is a project we call ‘Book Club’. Here’s how it works. You invite your team members to participate and dedicate a certain lunch hour each week to the book club. You buy every team member […]

I just returned from speaking at the Dentistry Show in Birmingham, England. It was a great conference attended by thousands of Dentists and Team Members who came from throughout the UK. A highlight of the trip was attending the Heart Your Smile fundraising event on Friday evening. Let me tell you more about the Heart […]

One of the best books I have ever read is Dale Carnegie’s, How to Win Friends and Influence People. I have a well-worn copy of this book in my library that I reread at least every six months. If you have never read this classic on human behavior, run don’t walk and read it now. […]

Today I interviewed my good friend Dr. Todd Franklin for my Thriving Dentist Show audio podcast. Todd practices in the town of Lodi, CA and he has created a very strong practice in an area hard hit by the economic downturn. His interview will air in a couple of weeks and you’ll love it. We […]

In this blog I have written a bit about marketing and how you can consistently attract quality new patients. Digital Marketing is the ‘shiny new thing’ in dental marketing and I am indeed excited about how technology can be used in your marketing efforts. However, in this blog post I am going old school by […]

On this Valentine’s Day, with thoughts of Love in the air, I have a simple question for you to think about. Do you LOVE dentistry? It has been my life’s work to study successful dental practices and I have noticed that a common denominator of many successful Dentists is that they absolutely love dentistry. Oh, […]