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Do you ever feel like you’re wandering around lost in the world of social media marketing for your dental practice?!
Struggling to attract new patients with the same old strategies? This episode is your lifeline! We’ll explore why traditional approaches might not be working, the exciting possibilities of influencer marketing, and alternative ways to build a thriving online community and engage your existing patients. Tune in and discover how to finally make social media work for your dental practice in 2024!
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Timestamps
- 00:00:10 – Introduction
- 00:04:05 – Introduction to the 10 questions about social media marketing for dental practices.
- 00:04:23 – Beginning of the first question about the necessity of social media marketing presence across various platforms.
- 00:08:10 – Introduction of TikTok and its impact on social media marketing.
- 00:09:54 – Question about the effectiveness of social media marketing for dental practice owners in 2024.
- 00:11:44 – Discussion on the potential purposes of social media for dental practices.
- 00:17:48 – Discussion on whether dentists can become influencers and the commitment required.
- 00:21:02 – Transition to discussing the role of social media platforms and their effectiveness for dental practices.
- 00:26:57 – Question from a listener about the opinion of practice posts provided by social media marketing companies.
- 00:28:39 – Discussion on the importance of measuring the effectiveness of social media marketing and setting expectations for results.
- 00:33:28 – Explanation of the process of listening to calls for improving call conversion rates in dental practices.
- 00:35:06 – Example of improving call conversion rates in a dental practice from 25% to 75%.
- 00:37:15 – Discussion on the effectiveness of SEO (Search Engine Optimization) as a marketing strategy for dental practices and its benefits compared to social media marketing.
Resources
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!