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In this highly informative episode, Gary explores the fascinating intersection between persuasive psychology and dental website design. Discover how you can leverage the renowned expert Robert Cialdini’s six fundamental influence principles to effectively guide potential patients toward choosing your dental office through your website.
Your dental website plays a crucial role in attracting and converting new patients. By understanding the principles of influence, you can optimize your website’s design and content to create a compelling and persuasive online presence. Gary unpacks each of Cialdini’s principles, providing practical insights and actionable strategies specifically tailored to the dental industry.
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Timestamps
Clinical tip
- 00:04:20 – An Aligner Tip by Dr. Avi Patel
Coaching in action
- 00:07:37 – Gary and Naren talk about successful dental marketing
Gary explains six principles of influence by Dr. Robert Cialdini
- 00:17:34 – The 6 principles of influence outlined
- 00:22:31 – Liking; How to incorporate this principle into your website
- 00:25:20 – Social Proof; Learn how to integrate this principle seamlessly into your website
- 00:26:33 – Authority; Discover effective ways to incorporate this principle into your website
Q&A Segment
- 00:30:31 – Question 01 – I have not updated my website for some time now. How important is it for me to update and add new content to my website?
- 00:34:19 – Question 02 – Thanks to you, Gary, I have become a big Robert Cialdini Fan. Which of the six fundamental principles of influence do you think is most important?
- 00:38:54 – Question 03 – I have a large practice, and we are struggling with calls going to voicemail during our business hours. Do you think it might be helpful to set up an internal ‘call center’ in a practice like mine with the goal of reducing the percentage of missed calls during business hours?
- 00:42:21 – Question 04 – In looking at my data, I am getting the right number of calls from potential new patients. However, our conversion rate is below our goal. Can you suggest tips to improve our conversion percentage?
Resources
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!