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Ditch the vague “make it our best year yet” goals! This episode explains how dentists can achieve real success by setting SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Learn how to transform a wishy-washy goal like “do more whitening” into a powerful action plan like “incorporate six digital photos for patient education with every new patient by May 8th to boost case acceptance.” Get ready to transform your dental practice from good to thriving!
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Timestamps
- 00:00:10 – Introduction
- 00:01:10 – Announcements
- 00:03:58 – Marketing Tip – By Ryan Davies, on “When Not to Use Google Ads?”
CIA Segment
- 00:10:18 – Introduction to the topic of SMART goals.
- 00:11:00 – Discussion on the importance of specific, detailed goals for successful dental practices.
- 00:12:51 – Transition into discussing the goal-setting behavior of dentists throughout their careers.
- 00:15:05 – Exploration of potential reasons why some dentists may experience “goal fatigue” after becoming practice owners.
- 00:18:09 – Introduction to the SMART acronym and its components.
- 00:24:30 – Application of SMART goals to a specific example of incorporating digital photos for patient education in dental practices.
Q&A Segment
- 00:27:54 – Q1-As a Dentist / Owner, I am very goal-oriented. However, we have fallen into a pattern of not being accountable for the goals we set. How can I change this?
- 00:34:14 – Q2- My team is very patient-centric. I am concerned about becoming too goal-oriented, as I want our practice’s culture to be about something other than money. What are your thoughts?
- 00:38:27 – Q3- One of the areas of my practice I like to grow is the Invisalign component. Can you suggest an example of a SMART goal related to increasing the Invisalign component of my practice?
- 00:42:59 – Q4- Naren, do you use SMART goals through ekwa for clients, and if so, what does it look like?
Resources
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.