In the ever-evolving landscape of dentistry, practitioners often grapple with the question of whether to become a “Super GP” by expanding their skill set and offering a wide range of services or to stay specialized and focused within their chosen lane. In this episode, you’ll gain insights into the benefits of broadening your scope, such as attracting a wider patient base and increasing practice revenue. On the flip side, we’ll also examine the advantages of specialization, including enhanced expertise and the potential for becoming a go-to authority in your chosen niche.
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Today’s Clinical Tip
- 00:03:31 – Customer Service Tips by Dr. Sonny Spera
Coaching in Action
- 00:11:55 – Naren explains today’s topic
Gary Shares Insights on Super GP and Staying in Your Lane
- 00:11:55 – How to decide which path to choose
- 00:14:25 – Insights on dentistry constantly evolving
- 00:15:32 – Are these two options mutually exclusive?
- 00:20:05 – How to choose a specialty
- 00:27:12 – Question 01 – As of right now, I would consider myself a ‘bread and butter’ General Dentist. As I consider clinical areas to add to my practice, is there any particular clinical treatment you would encourage me to add?
- 00:34:08 – Question 02 – I currently provide Invisalign in my practice, but I am not really getting much traction. I have been offering Invisalign now for over 3 years, and we only do about 4 starts per year. How can I grow the Invisalign component of my practice?
- 00:40:29 – Question 03 – I am in my mid-50s and plan to practice for at least another 10-12 years, assuming I stay healthy. I am now noticing that many of my patients need complex, comprehensive restorative care. Is it worth it to invest in the necessary CE at this stage of my career to add these services to my case mix?
- 00:43:22 – Question 04 – One of the biggest frustrations I have is that PPO Plans set my fees too low for me to provide treatment like veneers at a fee that would be profitable. Your thoughts?
As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!