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Tired of expensive marketing and a quiet waiting room? This episode of Thriving Dentist equips you with actionable strategies to ditch expensive marketing and attract a steady stream of new patients. Discover how SEO can propel your website to the top of Google searches, emulate a dentist who slashed marketing costs by breaking free from PPO plans and learn the secrets to acquiring glowing “love letter” reviews from patients. Tune in and witness your practice thrive!
Listen To:
Emergency Crown Restoration Part 1
Emergency Crown Restoration Part 2
Emergency Crown Restoration Part 3
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Timestamps
- 00:00:39 – Introduction
- 00:00:58 – Announcements
- 00:03:38 – Clinical Tip – By Edward Feinberg, DMD, on “Emergency Crown Restoration Part 3?”
Q&A Segment
- 00:22:15 – Q1- I hear many horror stories about dental websites no longer showing up on Google. Is this true? What should I do to be safe?
- 00:24:51 – Q2- How much should I pay for my marketing every month? Should I use Ads or SEO, or Instagram ads?
- 00:30:10 – Q3- I want to do more cosmetic dentistry. How would you market your practice online to new patients to increase new patients coming in for cosmetic dentistry?
- 00:33:10 – Q4 – I haven’t done much marketing since I got involved with the delta dental PPO. It was alright in the beginning when I was a startup practice. But now I’m too busy and flooded with PPO patients. I have listened to your episodes and I realized I am giving away too much to insurance. I am looking to increase my online marketing presence and move away from insurance! Where do I get started?
- 00:36:10 – Q5 – I live in a city with a big population. I have a great practice. A very nice website. But I noticed that I don’t get a lot patients from my website. What am I doing wrong? What should I be looking for?
- 00:42:05 – Q6 – I currently work with a marketing company. We have been getting 35-40 patients lately but loosing on the other end too. We are hampered with growth. I want my practice to grow and hopefully reduce my overhead.I would appreciate any advice you can give me.
- 00:44:45 – Q7 – I have been in practice for 20 years. Started as an associate and ended up buying the practice, who had great reputation and his patients came along with us. We are in a small town down south. But most of my patients are in-network and it’s been difficult to keep the doors open relying on PPOs. I think it’s time to think about marketing. What I should I focus on first?
- 00:48:25 – Q8 – We have a great practice. 2 doctors, 3 hygienists, and 1 dental assistant. Our patients love us. We get a lot of referrals, mostly word of mouth. But we don’t get any reviews on Yelp or Google. My patients can’t find it on Google. Our website is poorly done. I don’t think it has been updated since Covid. I remember you mentioned in your webinars; it’s like being an artist but all your work in the basement where no one can see it. What should I do?
- 00:54:34 – Q9 – I have a busy dental practice in the western suburbs of Atlanta. I would like to work with a new company for my website. I haven’t done much in terms of marketing as of yet. I am planning to be completely out of dental insurance networks by the end of the year. While dropping insurances, I’d like to have a better online presence and do more with social media. What is the first step I should take?
Resources
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!