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Grow Your Whitening Business in the Wedding Season

If you have been a regular reader of this blog you know I am passionate about using whitening as a practice-building strategy. With the June wedding season on the horizon, now is a great time to promote whitening in your office. For some great tips on growing your whitening business during the wedding season, see this interview I did recently with Renee Knight, Senior Editor of Dental Products Report (

Recently, Philips developed a website with great resource material to build your whitening business. Included in their Marketing & Practice-Building Online Resource Center are downloadable materials that you can use to promote whitening within your practice. Here is a link for the Philips website;

The wedding season is a great time to focus on whitening within your practice. I’d encourage you to set a goal of doing one whitening procedure a day during the month of June. That is likely a significant increase over your currently whitening volume. By setting and achieving this goal in June you will ‘raise the bar’ for whitening in your practice. Here’s to your success! Keep Smiling!