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Perhaps the biggest challenge we have in dentistry is helping patients value dentistry and great oral health. For quite some time now, dental professionals have known about the link between oral and systemic health. This has been a keen area of interest among the scientific and research communities leading to a growing body of published […]

“Patients don’t care how much you know until they know how much you care.” -Omer K. Reed DDS Patient referrals from your good patients are one of the best sources of quality new patients for your practice. These referred patients tend to arrive in your office with a high degree of trust and confidence. Showing […]

“Life is either a daring adventure or nothing at all.” -Hellen Keller Yesterday, Steve Jobs announced his retirement as CEO of Apple. In his announcement, Steve indicated that he always said if there came a day when he could no longer meet his duties and expectations as Apple’s CEO, he would be the first to […]

Using photography for patient education is another strategy that will help your office thrive in a down economy. We have all heard the saying that a picture is worth 1,000 words and this concept is especially true when helping patients understand the condition of their teeth and why they might want to move forward with […]

Many of you may know that I am very fond of the late Coach John Wooden. He was an amazing man and he has been a mentor of mine for many years now. I have over 30 books in my library either written by or about Coach Wooden and I routinely re-read these books to […]

In an earlier blog post, I suggested the following 5 strategies to grow your practice in a soft economy: Make whitening a core element of your practice Develop a comprehensive marketing plan Use photography for patient education Get Serious about diagnosing and treating perio disease Design an effective new patient experience Let’s talk about marketing. […]

Click below to access: 6 Proven Strategies to Radically Reduce Hygiene Cancellations & No-Shows

The reason I bought a dental practice is that I wanted a learning and teaching lab for my clients where I could test concepts and techniques and report my experiences. Here is an experience that happened this past Monday. A new patient in her early 50’s called our office after receiving a direct mail post […]

Recently, I wrote a blog post about five specific strategies that can help your practice grow in a soft economy. The first strategy I recommended was to make whitening a core element of your practice. In this blog post, I will provide more details. I am a firm believer that whitening is an under-utilized service […]

Last blog post I discussed five specific strategies to thrive in a soft economy. David Rice was kind enough to send me a message on facebook after reading my blog post. In his message, David wrote, “What’s helped our team is finding the positive opportunity…the negative outside world is not welcome in our office…” David […]